Chinese New Year VM
Chinese New Year installations - the year's biggest retail moment.
- Shanghai Xionglan Culture Communication Co., Ltd. (brand: Xionglan Art)
- Shanghai-based workshop · delivery in 67 Chinese cities
- 10 capability groups / 102 individual techniques · design, fabrication and installation in-house
- Phone +86 156 0163 6249 · Mon–Sun 09:00–18:00 (CST)
New Year installations are judged on impact from a distance, photographability and how quickly they can be installed and removed. They usually combine structure, lighting, fabric and graphics, and they are built to a fixed, immovable deadline.
Commissioned work in chinese new year vm normally runs from 10 to 58 m², with 3–8 working days in production from approved drawings. The reference range for this technique is CNY 2–15 per m², quoted itemised. It sits within our Visual Merchandising & Installations capability, alongside 9 related techniques, and the 4-point deliverable below is what a commission includes as standard.
When chinese new year vm is the right answer - and when it is not
Spring Festival installations are chosen where a space needs to feel festive for a defined, short period and to photograph well for the people passing through it. They suit malls, hotel lobbies, transport hubs and corporate entrances. The economics are unusual: the piece must be built fast, look generous, and then come down without damage, so design decisions are driven by material reuse and dismantling as much as by appearance.
How the work is actually carried out
Design starts from the installation window and the removal date, because both constrain the build method and the material choices more than the aesthetic does. Structure is modular, so it can be delivered in sections, assembled out of hours and struck in the same sequence. Elements are designed for reuse across seasons, with the branded and dated parts kept replaceable and the structure kept generic. Lighting is integrated into the modular units, since separate lighting is what makes these installations slow to rig and slow to remove.
Typical applications
Typical specifications
| Typical size | 3 m entrance feature to 200 m2 atrium scheme |
|---|---|
| Lead time | 4-8 weeks; production must be complete before the holiday shutdown |
| Structure | Modular steel or aluminium frame, bolted and demountable |
| Compliance | Fire-rated materials and electrical certification supplied |
| Capability | Visual Merchandising & Installations |
| Reference range | CNY 2–15 per m² |
| Techniques in this capability | 10 |
| Coverage | Shanghai base, nationwide delivery, overseas projects on request |
Reference price bands for Chinese New Year VM
Indicative only, based on the scope normally quoted for chinese new year vm. A firm price follows a site survey and an itemised quotation split into material, labour, finishing, packing and freight.
| Pricing basis | Priced per piece or per project rather than per square metre |
|---|---|
| Reference range | CNY 2–15 per m² |
| How we quote | Itemised: material, labour, finishing, packing and freight shown as separate lines |
Build tiers for chinese new year vm
Chinese New Year VM is not one product at one size: the table below is the same scope ladder we quote on, so you can see where your project sits before asking for a price.
| Build tier | Typical area | Production days | What changes at this tier |
|---|---|---|---|
| Tier 1 | 6–30 m² | 3–8 | Up to 30 m², one substrate and one access setup, 3–8 days in the workshop. |
| Tier 2 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 3 | 30–200 m² | 3–8 | 30–200 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 4 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 5 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 6 | 6–30 m² | 3–8 | 6 m² and above, multiple substrate types and phased access, 3–8 days with a join and numbering plan. |
What we deliver
- Concept and merchandise layout matched to the site's footfall routes
- Rigging design, load checks and coordination with mall management
- Fabrication, trial assembly in the workshop, then night-time install
- Storage, re-use planning and dismantling after the season
Faults we see most often in chinese new year vm
Each of these is a field failure rather than a workshop one, and each is cheaper to prevent at enquiry stage than to correct after installation.
- Designing a bespoke structure that cannot come apart, so the removal costs nearly as much as the build.
- Specifying a finish that will not survive the installation period given the traffic, which is where the piece actually lives.
- Leaving lighting as a separate scope, which adds days to both the rig and the strike.
What to settle before an overseas project starts
| Install and removal windows | Tell us both dates and the hours available on site. They decide the build method more than the design does. |
|---|---|
| Site constraints | Ceiling height, load capacity, power supply and access route. Festive pieces are usually large and these four limits shape everything. |
| Reuse intent | Tell us if any part must be reusable next year. It is much cheaper to design for reuse than to adapt afterwards. |
Working with us from overseas
Enquiry to installation, one point of contact. Export packing, shipping, commercial terms and quality control →
Design intent and what drives the cost
| Technique | Chinese New Year VM |
|---|---|
| Positioning | Chinese New Year installations - the year's biggest retail moment. |
| Floor area normally quoted | 10–58 m² per commission |
| Typical production window | 3–8 working days from approved drawings |
| Main cost drivers | Area and repetition; substrate preparation; detail and modelling time; surface finish; access and working hours |
| What we quote separately | Material, labour, finishing, packing, freight and site measures - each as its own line |
Representative work
Visual Merchandising & Installations projects photographed on completion.
Visual Merchandising & Installations — Atrium hanging installation
Visual Merchandising & Installations — Interactive sensor installation
Visual Merchandising & Installations — IP collaboration VM
Visual Merchandising & Installations — Chinese New Year VMCommon questions
Can the installation be reused next year?
How is fire safety handled indoors?
Can installation work be done overnight so trading is not interrupted?
Discuss chinese new year vm
Send photographs, drawings or a 3D file with approximate dimensions. You will get a technique recommendation, a reference price band and a production schedule.