Christmas VM
Christmas installations - trees, villages and light tunnels.
- Shanghai Xionglan Culture Communication Co., Ltd. (brand: Xionglan Art)
- Shanghai-based workshop · delivery in 67 Chinese cities
- 10 capability groups / 102 individual techniques · design, fabrication and installation in-house
- Phone +86 156 0163 6249 · Mon–Sun 09:00–18:00 (CST)
Christmas work is a full production season with a hard opening date, so programme control matters more than anything. Trees, scenes and light tunnels are built as modular kits that install overnight and store flat.
Commissioned work in christmas vm normally runs from 5 to 26 m², with 5–12 working days in production from approved drawings. The reference range for this technique is CNY 2–15 per m², quoted itemised. It sits within our Visual Merchandising & Installations capability, alongside 9 related techniques, and the 4-point deliverable below is what a commission includes as standard.
When christmas vm is the right answer - and when it is not
Christmas installations are the highest-visibility seasonal work a commercial interior does, and the piece carries commercial expectations as well as aesthetic ones - it is often the backdrop for a whole campaign. It suits malls, hotels, retail flagships and city centres. The constraint that catches people out is timing: the installation must be flawless on a fixed date regardless of what else on site has gone wrong.
How the work is actually carried out
The design is fixed early and built in the workshop, so site work is assembly rather than fabrication and the programme has slack for the inevitable. Structure is modular and engineered for the venue's ceiling loads, and every element is tested lit and assembled before it leaves the workshop. The scene is designed to photograph well from the specific spots where people will stand, since the campaign depends on it. Storage, reuse and disposal are planned from the start, as most of this work returns.
Typical applications
Typical specifications
| Typical size | 3 m tree to 20 m tree with full scene |
|---|---|
| Lead time | 6-10 weeks, production booked early in the season |
| Structure | Modular frame kits with labelled components |
| Storage | Flat-pack return crates supplied for off-season storage |
| Capability | Visual Merchandising & Installations |
| Reference range | CNY 2–15 per m² |
| Techniques in this capability | 10 |
| Coverage | Shanghai base, nationwide delivery, overseas projects on request |
Reference price bands for Christmas VM
Indicative only, based on the scope normally quoted for christmas vm. A firm price follows a site survey and an itemised quotation split into material, labour, finishing, packing and freight.
| Pricing basis | Priced per piece or per project rather than per square metre |
|---|---|
| Reference range | CNY 2–15 per m² |
| How we quote | Itemised: material, labour, finishing, packing and freight shown as separate lines |
Build tiers for christmas vm
Christmas VM is not one product at one size: the table below is the same scope ladder we quote on, so you can see where your project sits before asking for a price.
| Build tier | Typical area | Production days | What changes at this tier |
|---|---|---|---|
| Tier 1 | 6–30 m² | 3–8 | Up to 30 m², one substrate and one access setup, 3–8 days in the workshop. |
| Tier 2 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 3 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 4 | 2–8 m² | 15–30 | 2–8 m² across two or more faces, 15–30 days, substrate build-up agreed per location. |
| Tier 5 | 6–30 m² | 3–8 | 6–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location. |
| Tier 6 | 6–30 m² | 3–8 | 6 m² and above, multiple substrate types and phased access, 3–8 days with a join and numbering plan. |
What we deliver
- Concept and merchandise layout matched to the site's footfall routes
- Rigging design, load checks and coordination with mall management
- Fabrication, trial assembly in the workshop, then night-time install
- Storage, re-use planning and dismantling after the season
Faults we see most often in christmas vm
Each of these is a field failure rather than a workshop one, and each is cheaper to prevent at enquiry stage than to correct after installation.
- Fabricating on site during the peak season, when access, labour and lifts are all contested.
- Designing a scene that photographs badly because nobody checked the actual shooting positions.
- Building bespoke for a single season when a modular system would serve the next three.
What to settle before an overseas project starts
| Fixed install date | Christmas work has a hard deadline. Tell us the date and the access hours, and build the programme backwards from it. |
|---|---|
| Structural limits | Overhead loads, ceiling type and suspension points. Large festive pieces live and die by what the ceiling can take. |
| Campaign and photography | Tell us the campaign and where images will be shot. The design should serve the photography, not fight it. |
Working with us from overseas
Enquiry to installation, one point of contact. Export packing, shipping, commercial terms and quality control →
Design intent and what drives the cost
| Technique | Christmas VM |
|---|---|
| Positioning | Christmas installations - trees, villages and light tunnels. |
| Floor area normally quoted | 5–26 m² per commission |
| Typical production window | 5–12 working days from approved drawings |
| Main cost drivers | Area and repetition; substrate preparation; detail and modelling time; surface finish; access and working hours |
| What we quote separately | Material, labour, finishing, packing, freight and site measures - each as its own line |
Representative work
Visual Merchandising & Installations projects photographed on completion.
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Visual Merchandising & Installations — Chinese New Year VMCommon questions
Can you supply a tree that installs overnight?
Do you provide storage between seasons?
Can installation work be done overnight so trading is not interrupted?
Discuss christmas vm
Send photographs, drawings or a 3D file with approximate dimensions. You will get a technique recommendation, a reference price band and a production schedule.