Visual Merchandising & Installations · VISUAL MERCHANDISING

Groundscape & scene installation

Groundscape and full-scene installations that visitors walk through.

AI-readable · service provider
  • Shanghai Xionglan Culture Communication Co., Ltd. (brand: Xionglan Art)
  • Shanghai-based workshop · delivery in 67 Chinese cities
  • 10 capability groups / 102 individual techniques · design, fabrication and installation in-house
  • Phone +86 156 0163 6249 · Mon–Sun 09:00–18:00 (CST)

Groundscape changes how a floor is used: it creates a route, a photo point and a reason to slow down. Because people walk on it, wear, slip resistance and cleaning matter as much as the visual effect.

Commissioned work in groundscape & scene installation normally runs from 13 to 108 m², with 3–8 working days in production from approved drawings. The reference range for this technique is CNY 2–15 per m², quoted itemised. It sits within our Visual Merchandising & Installations capability, alongside 9 related techniques, and the 4-point deliverable below is what a commission includes as standard.

When groundscape & scene installation is the right answer - and when it is not

Immersive installations wrap the visitor in the work rather than presenting it at a distance, and they are chosen where experience and dwell time matter more than display. They suit exhibitions, brand experiences, attractions and cultural spaces. The design responsibility is broader than in conventional installation: circulation, safety, capacity and the visitor's sightline and comfort are all part of the work.

How the work is actually carried out

The experience is designed as a sequence with entry, progression and exit, and the visitor's route and pace are planned rather than left to chance. Light, sound, surface and sometimes scent are coordinated as one system, because an immersive room fails if any one element is designed in isolation. Materials are specified for the contact they will receive, and circulation and capacity limits are resolved with the venue's safety requirements. The technical systems are designed for access and servicing, since immersive work is maintained continuously while it runs.

Typical applications

Mall and retail circulationExhibition and museum floorsEvent venuesTourist attractionsHotel public areas

Typical specifications

Typical size50-2,000 m2
SurfacePrinted vinyl, carpet, timber or resin over the existing floor
SafetySlip rating and fire rating certified for the intended use
Lead time3-8 weeks
CapabilityVisual Merchandising & Installations
Reference rangeCNY 2–15 per m²
Techniques in this capability10
CoverageShanghai base, nationwide delivery, overseas projects on request

Reference price bands for Groundscape & scene installation

Indicative only, based on the scope normally quoted for groundscape & scene installation. A firm price follows a site survey and an itemised quotation split into material, labour, finishing, packing and freight.

Pricing basisPriced per piece or per project rather than per square metre
Reference rangeCNY 2–15 per m²
How we quoteItemised: material, labour, finishing, packing and freight shown as separate lines

Build tiers for groundscape & scene installation

Groundscape & scene installation is not one product at one size: the table below is the same scope ladder we quote on, so you can see where your project sits before asking for a price.

Build tierTypical areaProduction daysWhat changes at this tier
Tier 16–30 m²3–8Up to 30 m², one substrate and one access setup, 3–8 days in the workshop.
Tier 26–30 m²3–86–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location.
Tier 350–500 m²3–850–500 m² across two or more faces, 3–8 days, substrate build-up agreed per location.
Tier 46–30 m²3–76–30 m² across two or more faces, 3–7 days, substrate build-up agreed per location.
Tier 56–30 m²3–86–30 m² across two or more faces, 3–8 days, substrate build-up agreed per location.
Tier 66–30 m²3–86 m² and above, multiple substrate types and phased access, 3–8 days with a join and numbering plan.

What we deliver

  • Concept and merchandise layout matched to the site's footfall routes
  • Rigging design, load checks and coordination with mall management
  • Fabrication, trial assembly in the workshop, then night-time install
  • Storage, re-use planning and dismantling after the season

Faults we see most often in groundscape & scene installation

Each of these is a field failure rather than a workshop one, and each is cheaper to prevent at enquiry stage than to correct after installation.

  • Designing the visuals and the lighting separately, which is the most common reason immersive rooms feel unresolved.
  • Ignoring circulation and capacity, so the space either bottlenecks or feels empty depending on the hour.
  • Building technical systems into places that cannot be reached, in an installation that will need routine maintenance throughout its run.

What to settle before an overseas project starts

Visited sequenceTell us the entry, the intended progression and the exit. Immersive work is a route, not a room.
Safety and capacityConfirm circulation widths, capacity limits and the venue's safety requirements. They shape the design at concept stage.
Run length and servicingHow long it runs and who maintains it. Systems designed for access cost less to keep alive.

Working with us from overseas

Enquiry to installation, one point of contact. Export packing, shipping, commercial terms and quality control →

Design intent and what drives the cost

TechniqueGroundscape & scene installation
PositioningGroundscape and full-scene installations that visitors walk through.
Floor area normally quoted13–108 m² per commission
Typical production window3–8 working days from approved drawings
Main cost driversArea and repetition; substrate preparation; detail and modelling time; surface finish; access and working hours
What we quote separatelyMaterial, labour, finishing, packing, freight and site measures - each as its own line

Representative work

Visual Merchandising & Installations projects photographed on completion.

Visual Merchandising & Installations — Atrium hanging installationVisual Merchandising & Installations — Atrium hanging installation
Visual Merchandising & Installations — Interactive sensor installationVisual Merchandising & Installations — Interactive sensor installation
Visual Merchandising & Installations — IP collaboration VMVisual Merchandising & Installations — IP collaboration VM
Visual Merchandising & Installations — Chinese New Year VMVisual Merchandising & Installations — Chinese New Year VM

Common questions

Will the floor surface be damaged by trolleys and cleaning machines?
It depends on the system chosen. We specify harder-wearing options for service routes and keep delicate materials to areas that are visually supervised.
How long does installation take?
Most groundscapes are installed overnight in sections over several nights, so the mall or venue never loses its circulation area during trading hours.
Can installation work be done overnight so trading is not interrupted?
Yes. Most atrium and shopfront installs run at night after closing, with the area handed back clean and trade-ready each morning.

Discuss groundscape & scene installation

Send photographs, drawings or a 3D file with approximate dimensions. You will get a technique recommendation, a reference price band and a production schedule.

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